Sears Sales Today GE Cafe

Sales Today Magazine

Sears Sales Today GE Cafe
Sears Sales Today GE Cafe

For Sears

Sales Today magazines are monthly, department specific, product training guides for Sears associates detailing the features and benefits of items being offered.


The departments Sales Today serves are the highest revenue producing departments:

  • Home Appliances

  • Home Improvement

- Lawn & Garden

- Outdoor Living

- Tools

- Fitness

- Sporting Goods

  • Consumer Electronics

  • Mattresses


I was given the opportunity to tweak the design of Sales Today in 2014 and completely redesign the cover and page styles in 2016 with a modern, easy to navigate aesthetic, while keeping it highly recognizable.


After Sales Today product knowledge articles are complete, and they are rewritten to be customer facing, I design webpages for's Knowledge Center content.